Friday, February 16, 2007

PC vs Mac

mac
Have you seen these Apple ads featuring Mitchell and Webb of radio and TV fame? Quite funny ads but somehow for me they end up backfiring - in the sense that they make me prefer the PC. They are supposed to make you think that Macs are just cool, relaxed and very competent, whereas the PC is nerdy and riddled with conflicts and problems. But I must admit I end up preferring the PC. The Mac just seems smug, but the PC, for all its problems, is somehow lovable. The ad is based on a wrong idea anyway: that the Mac is somehow for the home (ignoring all the offices - especially in media/creative businesses) which are full of Macs (I think people who consider themselves creative like to insist on one to prove their credentials!), and the PC is for the office - ignoring most computer-equipped homes which have Windows PCs.
So I was sort of thinking about changing to a Mac (I like the idea of running Unix under a beautifully slick user interface), so headed over to the Apple UK site - but then these ads put me off. Sorry Apple! This whole problem is brilliantly discussed by Charlie Brooker in this Guardian article.
Also check out the US versions of the same ads (same premise, different actors), they are quite funny too. The PC character looks a little bit more, shall we say, Gates-like...

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